Using social media sites to communicate to customers is not an entirely brand new idea. Applications for smart phones and tablets are another way businesses have been establishing brand awareness and loyalty. Sometimes the applications are simple ways to communicate sales or new services. The more appropriate question to ask might be; what should companies [...]

Using social media sites to communicate to customers is not an entirely brand new idea. Applications for smart phones and tablets are another way businesses have been establishing brand awareness and loyalty. Sometimes the applications are simple ways to communicate sales or new services. The more appropriate question to ask might be; what should companies [...]