Promoting a Plant Supply and Installation Business
Planting and landscaping do well in raising the value of any home, office or commercial property. Landscaping provides or enhances the existing site conditions. Aside from the aesthetics, landscaping also fulfills other practical functions including noise buffering, water table recharging, soil amendment and stabilization, vehicular and foot traffic control as well as climate correction. Plants also help define a particular area or room by delineating or opening it to other adjacent rooms.
Plants supply and installation businesses provide specified plant species, installation and sometimes maintenance services to clients. These plants are ordered and delivered in bulk then installed on site. Creating awareness and marketing this business can be challenging given competition and clients’ preferences. A direct and effective way that can market this type of business is through print promotion. Examples of print promotional materials include:
Rack cards-Rack cards can be informative materials conveniently located in supermarkets, community centers, or hobby centers. Rack cards can be ordered at wholesale quantities at very reasonable prices. Rack card designs can be chosen from a variety of expertly designed templates or customized. Standard or customized rack card sizes start at 3.5×8.5 or 4×9 inches. Rack cards can be printed in full color using a variety of paper stocks and finishes.
Posters-Posters are eye-catching and informative print materials. Their large formats are best used for graphic design and photo images. It can show images of different paving materials, colors and patterns. Posters are easily transferrable and can be used to maximize exposure of the service in strategic locations around neighborhood communities, parks and commercial areas. Poster pieces can be ordered in bulk or minimal orders. Bulk orders can be printed with offset printers starting at 500 to 100,000 pieces while digital printers can print one to 50 pieces.
It’s advisable to research before going to a commercial printer. Most local printers offer reliable services for very reasonable prices. Online printing services offer more convenience where customers can simply log on to their website, call a toll free number or use a live chat service. Online printing companies like Uprinting for example, also has pages on popular photo imaging and media posting sites such as flicker and youtube for easy reference. Advice and tips on printing are shared not only by the company but by a community of designers and satisfied customers.
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About : Nikki Sabato is a writer with a background in design. She currently works in the field of marketing and design communication. |
July 9th, 2009 at 6:33 pm
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